What is a Marketing Major?
Between us, Marketing is the art and the science of getting people to buy stuff. More formally, it is the study of how to determine consumer needs and translate those needs into products and services and selling them locally, nationally, and globally. Either way, Marketing is a practical, career-oriented, and solidly pre-professional major that requires analytical skills, logic and creativity.
If you decide to major in Marketing, you'll learn about the distribution of goods and services, consumer behavior, pricing policies, channels of retail and wholesale distribution, advertising, sales, research, and management. Other topics you are likely to encounter include market segmentation and targeting, effective customer service, new product development, and logistics.
Upon graduation, most Marketing majors usually find jobs in consulting, market research, and advertising. If you want to work in the Marketing department, though, you should expect to start in sales where you can really get to know a company's products and its customers. In fact, starting in sales is frequently the best (and sometimes the only) way to ultimately get one of those coveted (not to mention high-paying, low stress) jobs in the Marketing department.
- $12,120 Tuition
- 980 Avg SAT
- 9,592 Enrolled
- 1140 Avg SAT
- 1,999 Enrolled
- $30,240 Tuition
- 1260 Avg SAT
- 24,931 Enrolled
- $55,714 Tuition
- 1360 Avg SAT
- 2,457 Enrolled
- 1240 Avg SAT
- 7,376 Enrolled
- $58,150 Tuition
- 1340 Avg SAT
- 4,131 Enrolled
View All Marketing Major Schools